What is the Chick Effect in Franchising?

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The Chick Effect in Franchising is a crucial topic for the development of your business. In this article we will discover the importance of the first impression in franchising and how coherence in communication can make the difference between success and failure. To learn more about the topic, you can also listen to our dedicated episode on the Easy Franchising Podcast at the bottom of the article!

What is the Chick Effect in Franchising?

Legend has it that a chick fell from a tree and was touched by amazon data a human hand, but was no longer recognized by its mother because of the human smell. This popular anecdote, although scientifically unfounded, can be a very useful metaphor for the world of franchising .

Just like the chick, the first contact between franchisee and franchisor is crucial. A wrong first approach, managed by external or unqualified resources, can create a wrong impression and compromise the entire relationship.