How much does the franchising market change according to the report data?

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An increase in employed workers of almost 35,000 units , reaching approximately 288,000, representing 1.8% of GDP.

This is very interesting data that shows a clear growth of the market. This therefore confirms the potential of franchising and the opportunity to develop one's own network, incentivizing those who wish to transform their local brand into a network of affiliates.


The Assofranchising report also provides valuable information business owner data for those who want to develop a franchise , in particular regarding the initial investment, the duration of the contract and royalties. Here is what emerged in detail:

– Initial investment : on average around 115,000 euros, slightly increased compared to 110,000 euros in 2023.

– Contract duration : 41% of franchisors sign contracts lasting more than six years, favoring a better amortization of the investment.