What is the difference between ROI and ROE?

[suchona.kani.z]

In practice, ROI expresses the profit compared to the total cost of the investment, while ROE indicates the profit compared to the personal cost of the investment.



So, if ROI is return on investment, ROE stands for Return on Equity. By capital , in this case we mean your money, that is, the money you have invested personally and that does not come from loans or external financing.

What to do in case of negative ROI?
If your ROI is negative, it means that your net returns are in uae email list the red, because total costs exceed revenues. In essence, your investment is making a loss and you need to take action.

The first thing to do is to understand why your ROI is negative, so understand what you are doing wrong. Once you have identified the problem, you must immediately get moving to revive your business and ensure that your investments become profitable again.

Fortunately, there are several strategies you can implement to improve your ecommerce ROI.

6 Strategies to Improve Your Ecommerce Return On Investment
How to improve ROI? Whether your ROI is currently negative or you simply want to improve your business performance, there are several ways to do so.

Make sure you personalize your content for your audience
Your customers want to feel special and part of your business, which is why it is essential to personalize the messages and content intended for them so that they reflect their uniqueness. A great way is to create buyer personas to whom you will address all the copy on your site and newsletters, and you could also consider further personalizing some particular emails or messages in order to make your customers feel even more important.