Irregular demand and ways to balance it

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Increased demand for products and high sales as a result are desirable for any business. However, in practice, it fluctuates, often quite noticeably. This is especially true for seasonal businesses. And irregular demand is proof of this. But such companies have their own algorithms for dealing with interruptions.

Fractus offers specialist services to help develop a strategy to balance seasonal fluctuations in demand.

Irregular demand: a little about the specifics
First, it is worth finding out what demand is . It is the buyer's need for a certain product, even the demand for this product, or a need confirmed by solvency. A kind of driving force of the economy.

Fluctuating or irregular demand is one of the seven types antarctica email list 5644 contact leads of demand that is characterized by inconsistency, changeability depending on the day, month or season. In other words, the supply of goods and the seasonality of demand do not coincide. The reason is the inconstant need for the goods.

Irregular demand: a little about the specifics

A clear example is the seasonality of resort activities or the dependence on the opening hours of entertainment venues. Or the increased demand for sunglasses and soft drinks in the summer, Christmas tree decorations in December, umbrellas and waterproof shoes during the rainy season, and writing instruments at the end of summer.

Synchromarketing and demand disruptions
One type of marketing, synchromarketing, regulates seasonal fluctuations in demand for certain products. In addition, it covers other reasons not only related to seasonal demands. These are critical climatic reasons affecting needs, mismatch between sales opportunities and production capacities, unstable economy, entry of a new competitor and other cyclical changes.

Demand Balancing Methods
Synchromarketing smooths out fluctuating demand through counteraction. It uses different methods, depending on the business and the offer:

incentives for purchases after the season and before the start of the season;
switching motives for purchase;
changing customer habits;
price differentiation: flexible pricing works well in the service sector, for example, increasing the cost of a museum ticket on a busy weekend and significantly reducing it on weekdays;
use of pre-orders – the ability to book tickets or seats in advance;
expansion of the product range by producing or selling goods that are not dependent on the season;
entering new markets;
timely replenishment of stocks of goods in warehouses (applies to retail stores, where sales increase on weekends);
implementation of additional sales or services;
automation of processes;
strengthening advertising activities.
Synchromarketing Action Algorithm
Analysis of demand variability and identification of factors influencing it.
Demand forecasting.
Drawing up a marketing plan.
Establishing processes according to plan.
Application of demand balancing tools and techniques.
Conducting advertising campaigns.
Summing up.
Synchromarketing Action Algorithm

Services from Fractus
Are you selling seasonally dependent products or services? But don't have a specialist on staff to handle demand fluctuations? Contact the Fractus specialists. They will create a personalized marketing strategy for you that will help balance demand, cope with excessive business load during the season, and not go under off-season.

Call us! Don't let fluctuating demand take away your income.

Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!