Search engine marketing: what is the meaning and what are the goals

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The consumer's path to an online store usually goes through search engines. If he asks a search engine a query, it means he is interested in purchasing a product or service. The goal of each resource is to attract him to itself and make a deal. That's why search engine marketing is used. As it turns out, the tool is quite effective.

Search engine marketing: concept and features
What is search engine marketing ? The term Search Engine Marketing (SEM) means promoting a web resource in search engines. The goal is to generate traffic with subsequent sales increase. Both paid and free methods are used.

Search engine marketing: concept and features

This is a component of Internet armenia email lis marketing, and it is practiced by all types of businesses: both newcomers and established companies. Moreover, the work is not one-time, but regular. All because search engine algorithms are constantly changing, new promotion tools appear, content needs to be constantly updated, and competitors are hot on your heels.

Let's take a look at what tools exist in Search Engine Marketing and how they work.

Search Engine Optimization
Search Engine Optimization, SEO is a set of measures to optimize a website for search queries in order to improve its ranking in search results. Search engine marketing actively uses this. After all, getting into the top list increases conversions and boosts sales. Optimization involves working with relevance, semantic core and keywords, links and meta tags, behavioral factors, and website usability.

In the search results, such results are displayed as a list, organically, without the "Advertisement" mark. And, as practice shows, they are the ones that inspire more trust.

Search Engine Optimization

Contextual advertising
Search Engine Advertising, SEA – advertising in search engines. Places in the search results are sold by service providers to individual customers. Payment is charged per click – CPC (cost-per-click). The rate depends on various factors, such as the popularity of the key phrase and even the time of the visit. Advertising can be customized based on the specifics of keywords, geography, and number of visits.

The "Advertisement" label identifies such services and they appear at the top and bottom of the page.

SEM Statistics
To obtain a report on the results of an advertising campaign, they resort to the help of statistical systems. These are Google Analytics and Yandex.Metrica. They track the actions of visitors on web resources, and thanks to them, SEM marketing receives a whole array of information about user behavior. These are keywords and phrases by which the transition is carried out, sources of transition (search engines, social networks, websites), the number of pages viewed, time spent on the page, etc. Such analytics also allows you to see weak points and adjust the work plan.

SEM Statistics

What are the advantages?
The benefits that make SEM marketing so effective are obvious. They are:

Increase sales by increasing conversion. It is not just about attracting users. Search engine marketing SEM offers everyone the best options to meet their needs.
Filtering consumers by key phrases or words , as a result of which only interested users will visit the resource.
Strengthening the technical characteristics of the resource , including convenience for the visitor.
Improving the visibility of the site for search engines by increasing traffic and backlinks.
Increased brand awareness. Long-term placement in the first positions does not go unnoticed: visitors are transferred to the online store.
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