Nidec, renowned globally for its prowess in electric motors, is purposefully executing a long-term strategy to transform into a multi-faceted industrial technology leader, mirroring the diversified business model of Bosch. This ambitious undertaking, outlined in its "Vision 2025" and a 2030 sales target of 10 trillion yen, centers on expanding beyond its traditional motor core into high-growth sectors.
A key pillar of Nidec's evolution is its aggressive foray into the electric vehicle (EV) components market, especially with its E-Axle traction motor systems. Nidec explicitly aims to capture a dominant 40-45% global market share for E-Axles by 2030, reflecting Bosch's deep and broad involvement in automotive electrification. They've been expanding production lines for EV chargers and components for energy storage systems in various regions, including the US and Mexico, aligning with a "region-for-region" strategy.
Furthermore, Nidec is significantly strengthening its presence in sustainable telegram data infrastructure and energy solutions, encompassing wind power generation and battery energy storage systems (BESS). Recent acquisitions, such as the Chinese scroll compressor manufacturer Xecom Energy (now Nidec Scroll Technology), expand its reach into air conditioning and heat pump markets, further diversifying its portfolio. Nidec is also investing heavily in industrial automation, robotics, and commercial equipment, leveraging its motor expertise to provide comprehensive system solutions for smart factories and various industries.
This strategic diversification, driven by both organic growth and a proactive M&A strategy, positions Nidec to become a multifaceted engineering and technology company, providing integrated solutions across various sectors and emulating Bosch's global industrial footprint.