Here are some ideas that were discussed during the presentation, so you can use them as a reference to apply them to your projects:
Live product demonstrations to instill greater confidence in users.
Use the unboxing technique . This involves having an ambassador or a representative from the sector and sending them a box with the brand's products so that they can open them in person and describe the characteristics of the product.
Live Q&A sessions . This is very interesting for entrepreneurs who offer services. It is a direct way to connect with the public.
Post customer testimonials. Both Facebook and Instagram help boost referral marketing . Users will trust what other people say about the brand more than what the company itself says about itself.
Use video tutorials to get more engagement and live giveaways to get more interaction.
Live polls via Facebook's reaction counter . This can be done through an external application, such as the OBS program .
Show what happens behind the scenes of the company : employee opinions, the most secret side of the brand, the product development process, etc.
Use the Instagram photo carousel to promote your brand. For example, by posting algeria telegram data details in a single post. By creating panoramas to show a scene, a recipe, a shop window, etc. To divide a panorama into a photo carousel, you can do so using external apps, such as Panoragram (iOS) or InstaWide (Android).
Instagram photo carousel
It is also advisable to take advantage of the potential of Instagram stories . One of the most important aspects of a brand is to convey very well what it is going to offer and what differentiates it from its competition. More than 80% of users make decisions irrationally . Therefore, it is interesting to use stories to connect with the audience and involve them with the brand. For example, showing new products, announcing the latest blog content (to increase web traffic), raffles mentioning the winner, showing the day to day of the company, etc.
[Tweet «Marketing is no longer about selling, but about telling stories.»]
1-27New developments in online advertising: Instagram Ads Stories and Facebook Ads
One of the most important recent developments in advertising platforms is Instagram's sponsored stories and the implementation of dynamic ads for physical stores on Facebook.
[Tweet «More than 150 million users already use Instagram Stories.»]
More than 150 million users already use Instagram Stories. A third of these stories are from companies and 75% of Instagram users already follow a company . This data is very interesting for companies to start taking advantage of the benefits of stories on this social network.
Sponsored Instagram stories can be created from the Facebook Ads platform or from Business Manager. You will be able to pay a cost per reach, choose the frequency of the publications and also select the format, video or photo (always vertical), or even videos made up of photos, illustrations, among others.