And customer advocates will do almost

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Anything to tell their friends, family members, and complete strangers how awesome your brand is. In this guide, we’ll cover what this type of focus entails and why it is so important to have. Plus, we’ll go over a few steps on how to make it happen. Let’s get started. What is Customer Advocacy? What Role Can Customer Advocacy Play in Your Business? Who Are Brand Advocates? How to Cultivate Passionate Brand Advocates How to Build a Customer Advocacy Program Wrap Up: Building a Strategy That Focuses on Your Customers What is Customer Advocacy? Customer advocacy is when your buyers and clients have such a high level of loyalty for your brand that they work independently to spread the word about how much they love you.


Some people refer to this as word-of-mouth advertising, but we like to think it goes a little uruguay telegram database bit farther than that. Your customer advocates are your biggest cheerleaders. They’re ready and willing to tell anyone with ears how much they adore your brand and the wonderful things you do. These are the ambassadors that would do anything to see your brand thrive and take personal pride in your success.


Think of it as a whole group of people, cheering your company on as you grow. Sounds pretty amazing, right? Who wouldn’t love that? The truth is that it can be both a great thing and a difficult one — at the same time. Finding these fanatics isn’t always easy, which means it is up to you to create a stellar experience that naturally breeds such a high level of customer satisfaction.