Business is moving online and today everything from groceries to food, online coaching, software , etc. can be sold online. As e-commerce grows, the competition is also increasing manifold as businesses move away from traditional brick and mortar stores. There are 26 million e-commerce sites worldwide . And e-commerce retail sales are expected to reach $7.5 trillion by 2025, according to Statista . These data are indicative of the competition in the e-commerce space and in such a competitive environment.
businesses need advanced e-commerce gambling data japan data and analytics tools to survive. Most e-commerce stores fail to survive the competition due to the lack of a proper strategy as they miss out on analyzing data on customer behavior on the site, top selling products, engagement and conversion rates , etc. Business owners must analyze their online store data and trends to make informed decisions to survive in the fierce competition. In this article, I have covered the important KPIs that need to be measured for online stores and the best tools to track eCommerce KPIs. Let’s first understand what eCommerce analytics is.
8 Best Ecommerce Analytics Tools for Marketers
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rifathasan
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