Have a short-term vision
Taking care of day-to-day tasks, tactical actions that “bring in the numbers” is not a bad thing in itself. Although essential, these operational tasks monopolize your time. However, you have to know how to america cell phone number list take your head out of the handlebars and try to project yourself . Where will your company be in 2, 3, or even 5 years if you continue at this pace?
A short-term vision will allow you to finish the quarter, but in no case to counter your competitor with the surprise release of his “operation of the year”; react in the event of the departure of several employees…
Take the time to write down a medium-long term development plan, think about your company vision , its mission and your values. This will allow you not only to set goals over time (certainly more achievable) but also to be able to anticipate certain unforeseen events and adapt to changes in your market.
Deploy actions without identified objectives
In addition to the short-term vision, deploying actions without identified objectives because your company, or your main competitor, has been doing so for years, leads you to major disappointments. The market has become very demanding and much more competitive in recent years. Implementing actions without any purpose, without any desire for ROI will not take you very far.
Where do you want to go? What results do you hope for this year and the following ones? Be ambitious, absolutely, but be concrete: define steps , clear objectives . For example, you can use the SMART method explained in this article .
Otherwise, a little reminder :
S : specific
M : for measurable
A : achievable
R : realistic
T : temporally defined