A new interaction on a new secondary channel, that ultimately telemarketing data provides further value and delivers your message in a new way that may resonate better with the prospect.Consumers and buyers have their individual channels and methods that speak to them. If you miss out on the channel they prefer, well then, it’s over. Create a journey, tell a story, excite and wow your client through a funnel that rolls across each channel that speaks to your consumer.
Multitouch strategies are also a surefire way to start converting more prospects to lead that you’d otherwise be leaving on the table with one singular touchpoint. With a smart and well refined multi channel campaign, you will convert more leads and increase your bottom line. According to consultancy firm McKinsey & Co, brands with more digital touch points are more likely to be selected by consumers. Therefore, multitouch campaigns are the obvious way to boost sales and generate positive sentiment around your brand.