Last Friday, July 21st, Alicante became the stage for the celebration of the largest event in Spain on SEO . We are talking about SEOPlus organized by Webpositer . An event that we at MarketingDirecto.com did not want to miss and where we were able to gather interesting ideas.
Some of them have come to us from Marcos Herrera , professor, speaker and online marketing consultant who has revealed some of the main keys to Growth Hacking for SEOs .
He began his presentation by pointing out that “growth has to do with a change in our team structure, methodologies and processes. Not with tactics and hacks ”, since you don’t learn to grow with tactics.
“Growth Hacking requires a method to define objectives in the areas that bahamas phone number have the greatest impact on growth. A methodology to structure the development and implementation of tactics and experiments, as well as a system to prioritize experiments.”
He has made it clear that Growth Hacking “does not execute tactics, does not develop moves and does not configure analytics. It focuses on keeping the machine running .”
The key is to be very clear about the scenario you are starting from, which is made up of “attraction, conversion, recurrence and billing” . It is very important to not only awaken the user’s interest but also to get them to go through each and every one of these phases, otherwise we will be failing.
This is where the aforementioned Growth Hacking growth “machine” comes into play, which is based on being scalable, predictable and repeatable .