Technical aspects to implement for good SEO positioning on TikTok

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SEO positioning on TikTok: how does video positioning work on this social network?
TikTok is a platform whose operating principle is centered on sharing short videos of 15 to 60 seconds. On this social network which is enjoying dazzling success with a wide audience, creativity is in the spotlight. If you want to improve your SEO positioning on TikTok, it is possible to do so thanks to challenges, hashtags, partnerships with influencers as well as native advertising.

SEO positioning on TikTok: observe your audience’s behavior
To build an band database effective SEO strategy on TikTok, start by analyzing in depth the data you find on TikTok's Analytics interface. Identify the videos that generated the most engagement, the peaks in activity of your audience, as well as the profiles of your personas. Thanks to this data, you can more easily target your messages by adapting the tone, the style of video and the content to publish.

It is also essential to do competitive monitoring. To do this, note the most popular hashtags and concepts of the moment and insert them into your content in order to gain visibility and SEO positioning on TikTok .



SEO strategies to position yourself on TikTok

When you create videos on TikTok, some technical aspects influence the SEO positioning of your content. For example, by posting high-quality videos, both in terms of editing and the message to be conveyed, you are sure to attract curiosity, which increases the number of views and shares. This virality works in favor of your SEO positioning.

Next, the format of your videos must match that expected by the platform, i.e. a vertical design in 9:16. This technical aspect is very important in the natural referencing of your publications on TikTok, because it is the format most suited to viewing on mobile, especially since the application is most often used from a smartphone. In addition, the vertical format occupies the entire screen, which captures the user's attention more and promotes smooth navigation.

Content creation tips for better natural referencing on TikTok

Your goal is to reach the maximum audience of your target audience on TikTok. In-depth analysis of your personae profiles allows you to adopt an effective content strategy.

Depending on the age range of your target audience, use music or sound effects that quickly capture their attention. The musical sense of belonging helps create a very strong connection between the message you want to convey and your readers. So take the time to create powerful, captivating and engaging videos.

Another SEO strategy on TikTok is to co-create videos with influencers. They are a well-established image on the platform, which is ideal for making yourself known, especially if your brand is emerging. Just be careful to target the same audience as your creative collaborators.