7. Image Anchors Image
anchors occur when an external website adds a backlink argentina phone data to your page from an image.
You may have heard that adding alt text to your images is an important part of on-page SEO best practices. But did you know that alt text has a role to play in off-page SEO, too? If another website features one of your images (for example, a chart or infographic) and links to that image on your site, Google will read the image alt text for context and treat it as anchor text.
Image anchors offer the added benefit of diversifying your backlink portfolio.
Generic anchor text uses words like “website,” “about,” “link,” or phrases like “click here,” “read more,” “visit this page” to link to another website.
It is virtually impossible to know what you can expect to find on your landing page simply by looking at the anchor text itself.
Examples of generic anchors:
Click here
Learn more
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These anchors have no keywords or topical relevance and offer no direct benefit to your page’s ranking in the SERPs. So why would an SEO strategist recommend using generic anchor text?