Secondary signs of pseudo-marketing include excessive enthusiasm for research, infomania and bureaucracy. A large technical task with a bunch of different studies will be drawn up. Based on it, recommendations and advertising activities will be developed. Everything will be done on time. You will be given a bunch of beautiful reports. Only the result you expect will not happen. Instead of sales growth, you will get "leads", instead of profit growth "growth of the average check", and instead of money a bunch of beautiful reports. All real goals will be replaced by beautiful terms that seem to mean the same thing, but not quite. Pseudo-marketing does not work, so people who practice it will never promise specific results.
Pseudo-marketers stockholder database
are divided into two main groups - seasoned and blockheads. Sorry for some familiarity and cacophony, these are our internal terms accepted in the digital agency Internet-Prodvizheniye.ru
A seasoned pseudo-marketer is a person with superficial knowledge of marketing and internet marketing. He takes advantage of the fact that in such a new and fast-growing field as internet marketing there is a great demand for services. At the same time, customers have a very vague idea of what they need and how it should look. Therefore, it is not difficult for a seasoned pseudo-marketer to throw dust in the eyes, sell a bunch of unnecessary research, and with their help, some kind of advertising campaign. Seasoned pseudo-marketers are harmful and dangerous in that they never bring results. They deliberately "cheat the client" with unrealistic promises and they always have everything sewn up and they have completed all the tasks that you set for them. Moreover, their research and tasks are the same for everyone, carbon copies.
A pseudo-marketer-idiot is most often a young man or woman who only knows how to post pictures on VK and thinks that this is modern Internet marketing. And if they know how to upload products to a website or marketplaces, then they are already specialists, almost experts in Internet marketing. In fact, pseudo-marketers-idiots can be useful to a company. Some of them cope quite well with individual areas, for example, with SMM promotion. They just need advice and help to decide on a place. Explain what marketing and Internet marketing are. Explain that if they want to do this, then they still need to learn a lot. In the meantime, they can take on one related area. Although even among the idiots there are aggressive ones - "I know everything better than you, look, my post has already gotten a hundred likes ..."
Pseudomarketing in Internet Marketing