PASF appears on a search results page after users click on a website and then quickly navigate back to the original results.
Or on mobile, PASF may appear while you're scrolling through search results, before you've clicked on a result.
"People also search" on mobile
Google launched PASF in 2018. The goal of this feature is to make searches easier and faster for users.
PASF data comes from Google's own search database.
This means that PASF contains valuable information about search behaviors for websit phone code philippines e owners. “People also search” SEO is the process of using that data to tailor your content to the needs of users.
How does People Also Search work?
PASF generates queries based on the searcher's own history and the search patterns of other people who have explored similar topics.
It is triggered when Google believes that a user has not found what they were looking for.
It usually appears below the search result that the user previously clicked on, and provides six to eight alternative search terms.
Don't confuse PASF with other Google search engine results page (SERP) features and other search functions such as:
People Also Ask (PAA) a set of questions and answers related to the search query
"People also ask" feature in Google SERP for the query "how to grow blueberries".
Related Searches : The difference between “Related Searches” and “People Also Search” is that “Related Searches” appear at the bottom of the SERP. And can include images and featured snippets.
"Related Searches" section in Google SERPs
Google autocomplete : search queries that Google predicts in real time as you type
Google autocomplete suggestions when typing "how to grow blueberries" in search
How to use “People also search” for SEO
You can use PASF related queries to improve your SEO performance by making your content more targeted, relevant, and useful.
1. Gather ideas for new topics