People who like wine are very active in searching for information online, to the point that specific wines are searched for on average several thousand times a month.
With this first analysis, we can see what web architecture a wine e-commerce might need:
Wine type categories (red, dry white, sweet white, rosé, etc.).
Wine characteristic categories or filters (dry, sweet, etc.).
Pages of appellations of origin .
Winery pages .
Comprehensive product sheets, with tasting information that is relevant enough for sample cell phone number in philippines users to position us for specific products.
Blog : where we can work on keywords that do not fit into the more static architecture, information on wine events, current events, etc.
TIP: In wine-related projects, it is important to take into account all these types of searches and propose a content architecture with categories, subcategories or filters that allow us to work on content for all these entities.
Top players in wine SERPs
After describing the market, with the help of SEMrush we will see who occupies the top positions in the SERPs for wine on the Internet in our country and with the backlink analysis and Backlink Audit functionalities we will try to see how relevant the links are for the positioning of these domains.
ze a type of keywords mentioned in the previous point and focus on the transactional search “buy wine online”.
Using SEMrush's Keyword Overview we can see that these are the 10 domains that occupy the first page of Google.
How many backlinks do I need to rank - Top 10 domains Keyword overview
The table above shows data for specific URLs .
In Off Page SEO the number of incoming links is not a determining factor for the positioning of a website and we can see this in this example:
URLs that receive links from more domains are not always the best positioned.
URLs with the highest AS (Authority Score) are not always the best positioned.
Using SEMrush's backlink analysis functionality, we expanded our data to include entire domains.