Most often this is what happens:

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Marketing performance evaluation should be measured in numbers, not by how actively you think the company is performing.

To achieve a certain goal, it is necessary to formulate it as clearly as possible. Are you interested in:

Traffic
Sales volume (conversion)
New visitors or something else.
It is these indicators that should be used as a cyprus telegram number database starting point when choosing an efficiency assessment. Then it will most clearly correspond to the task at hand, and the invested funds will be directed towards profit.

Building reports in marketing.



1. There are no calculations. There is a website in which funds have been invested, but it only serves as a business card, although it could have brought in income for the company.

2. There are irregular numbers presented in Excel tables, which makes it impossible to compare data on a monthly basis, evaluate labor costs and profits.

3. Reporting is carried out constantly, but does not provide an answer to any of the questions: what does the budget depend on, why has it increased, why has the influx of visitors decreased, what strategy is being used.