“That’s why I want ___” is the solution you can offer them.
“In order to be able to ___” is the prospect’s need (a state or outcome they want to achieve).
For example: When I work, I spend too much time completing all my tasks, that's why I want to find a tool to improve my time management, so I can spend more time with my family.
In this example, “a tool to improve my time management” is what you are selling, and “more time with my family” is what the customer is buying.
Keep in mind that your prospects don't need your product and content per se; they are looking to improve their personal or professional lives by solving their problems.
People don't want to buy a one-inch drill, they want a one-inch hole.
— Theodore Levitt
Once you understand the prospect's current problem, the bc data india solution they need, and the outcome they envision, you can create compelling content that can turn newcomers into advocates for your brand.
Step 2: Analyze historical content performance and define your content marketing goals
Follow this process to establish your content marketing goals:
Take a step back and think about your company’s high-level business and marketing goals. For example, you might want to become a digital solution to improve time management and have a specific marketing revenue goal for this year.
Consider how content can contribute to these broader goals, which are usually specific to your business.
Identify the content marketing metrics that matter to you: What will your success look like in quantitative terms? Don’t forget to define a success metric for each piece of content you plan to create.
These metrics can be primary : for example, revenue generated by content marketing or the number of leads. Others can be secondary : for example, organic traffic, rankings and shares.
To benchmark, analyze your analytics dashboards (for example, in Google Analytics) and examine how your content is performing against these goals.