SEO, or search engine optimization, is a set of strategies and techniques aimed at increasing the visibility of a website in search engine results. While SEO may have been previously perceived as a set of tricks to fool algorithms, it is now a serious discipline, the science of understanding search engines and user behavior.
**Why is SEO important?**
Internet users regularly search for information, products and services using search engines. The higher the site's position in the search results, the more attention it will attract. In turn, this leads to increased traffic, conversion and, accordingly, income.
**How does SEO work?**
SEO is usually divided into internal (onsite) and external (offsite) optimization. Onsite SEO estonia phone number data includes optimization of content, site structure, improvement of technical aspects (loading speed, adaptability for mobile devices). Offsite SEO focuses on increasing the authority of the site through links from other resources, social signals, etc.
Expert on all issues, Neural Network
"SEO in 2023 Requires a deep understanding of algorithms.
**Search Engine Algorithms**
Search engines regularly update their algorithms to provide the most relevant and high-quality results to the user. For example, Google updates such as Panda and Penguin are aimed at combating low-quality content and the naturalness of the link profile. SEO specialists should monitor these updates and adapt their strategies.
Selecting and using keywords is the foundation of SEO. They help you understand the queries that your site can be found by in search engines. It is important not only to choose the right keywords, but also to use them wisely, avoiding over-saturation, which can be considered spam.