Searched keywords and related keywords

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What is suggestion pollution? An easy-to-understand explanation of the causes and countermeasures!
Suggestion pollution could potentially damage your company's reputation.

If your company's suggestions are polluted when you search, you may be concerned. In this article, we will explain in an easy-to-understand manner how suggestion pollution works, the causes, and countermeasures.

Suggestion pollution occurs when negative words related to your company's brand or products appear in search engine suggestion lists .

Google Suggest is a search function called Google Suggest that displays related search suggestions in real time according to the characters entered in the search box. For example, if you enter "suggestion pollution" in the Google search box, the suggestions shown below will be displayed.

"Example of suggestion display for suggestion pollution



To meet users' search needs, Google Suggest displays suggestions based on factors such as:

How many times and how frequently it has been searched in the past
The region and language searched
Search time and trends
Content related to the searched keyword


Google Suggest is a convenient feature for users, but mexico mobile phone numbers database if it displays negative comments about your brand or products, it can also have the following disadvantages:

Your company's credibility and reputation will be damaged
Potential customers lose motivation to buy
Increased likelihood of switching to a competitor
Your search engine rankings may drop


As you can see, suggestion pollution can have a significant impact on your business, so you need to take measures and not leave it alone. However, taking measures against suggestion pollution is not easy . This is because there are various factors that cause suggestion pollution.

Why does suggestion pollution occur?
The causes of suggestion pollution can be broadly divided into three categories:

Spamming
The impact of similar search keywords
Disseminating negative information
Reason 1: Spamming
Spamming is the manipulation of search engine algorithms to illegally return search results.

For example, spam includes using a large number of negative keywords related to your company's brand or products on your website, placing links containing negative keywords, and making comments or trackbacks.

The goal of spam is to get negative keywords about your brand or products to appear in Google Suggestions .



Spam is committed for a variety of reasons, including disrupting a competitor's business, former employees causing damage to a company, or attempting to monetize their own website by attracting visitors to their own website through negative content.

Spamming is against Google's guidelines .

If Google finds spam, it may remove the site from its search results or penalize it, but it cannot prevent spam completely.

Therefore, you need to take measures against suggestion pollution yourself.

Reason 2: The influence of similar search keywords
The impact of similar search keywords, where negative keywords related to your brand or products are associated with other similar keywords and displayed in Google Suggest.

For example, if there are negative keywords related to something completely different that has the same name as your brand or product (such as a celebrity or a general term), this can have an impact and lead to suggestion pollution.

Cause 3: Disseminating negative information
In some cases, negative information about your brand or products can be published on the Internet, resulting in suggestion pollution.

Testimonials and reviews from users who are dissatisfied with your brand or product
News and articles about your brand and products
Social media and message board posts about your brand or products
Videos and images related to your brand and products


Posting negative information itself does not violate Google's guidelines .

When Google discovers negative information, it may exclude it from Google Suggestions or lower its priority, but information that users have actually experienced and opinions based on those experiences are things that users are free to share.

Therefore, it is not a good idea to expect Google to tailor this (non-malicious) information to suit your own interests.