Consumer Experience On Black Friday And Prevent

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The Pun Shows That Black Friday Still Has A Certain Distrust In The Country. In Brazil, Unfortunately, The Date Was Marked As A Period In Which Retailers Take Advantage Of Consumers With Misleading Discounts. Around Here, An Expression Became A Meme: “everything For Half As Much”. This Means That Retailers Used To Raise The Price Of Products Close To The Promotional Date. And, On Black Friday, They Announced Aggressive Discounts That Only Left The Product At Its Normal Price (Or Even More Expensive Than Normal…).

This Type Of Attitude Marked The First Editions Of Black Friday In hong kong email list Brazil, But It Still Happens. A Survey Carried Out By Ibevar Showed That Some Products, Such As Home Theaters And Freezers, Became Up To % More Expensive In November: Given This Scenario, Some Initiatives Emerged To Guarantee A Better The Date From Being Associated With Fraud. The Black Friday Legal Seal, For Example, Is Granted By The Brazilian Chamber Of Digital Economy To Companies That Adhere To The Initiative's Code Of Ethics.

The Real Black Friday Platform Brings Together Stores That Are Committed To Offering Real Discounts And Safe And Transparent Conditions To Consumers. In Addition, It Promotes The Real Black Friday Award, In Recognition Of Stores That Strive To Adopt Good Practices. Therefore, The Brazilian Consumer Is Still A Bit Behind On Black Friday, But Brazilian E-commerce Has Organized Itself To Combat Fraud And Malicious Practices.