Shopping within a network is easier than ever on Instagram, Facebook and TikTok. Use these platforms’ features to make shopping and product discoverability on social media a seamless experience for your customers.
Instagram and Facebook share the same backend operation for shopping, called the Meta Commerce Manager. After loading in your product catalog or linking your website’s ecommerce platform (such as finland b2b leads Shopify and WooCommerce), you’ll be able to start tagging products on your posts.
A screenshot of a product tagged in an Instagram post
When products are shown on Instagram posts, they can be tagged, allowing customers to view purchase details with a tap. Clicking on the tagged product will lead you to the product’s website page for you to purchase. The browser pops up within Instagram so when you close out or finish your purchase, you can go right back to browsing.
A screenshot of a product page in Instagram
TikTok also allows you to create your own shop and is a great place to promote your products. And while Pinterest removed its in-app shopping features, it remains a place where people research products, so your ecommerce store will also want to have a presence there.
2. Find your authentic voice & be unique
Five years ago, DTC brands in the furniture retail segment were few and far between. Now, there are dozens of mid-century furniture manufacturers alone vying for your social attention. The same story has been repeated with DTC brands specializing in dozens of different market segments. How do you set yourself apart when the field is so crowded?
One way to do this is to find a brand voice that is authentic to your company. Paired with brand visuals, this is one of the first steps to getting noticed. Next, identify what makes you unique and different from others in your field. It could be your company’s story, a specialization or even your customer service.
1. Set up social ecommerce channels
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