The crawl report is available for 90 days, so export that tasty CSV and save it uk email leads so we can work some Excel magic. We’ll use this CSV later on as well, so keep it safe. In Excel, sort your results by "HTTP Status" to find those pesky pages throwing up nasty 500s, unexpected 404s and forgotten 302s. 500s are server errors. They can be temporary, but best to check with your host to see what exactly is going on.
400s indicate a problem with the page. your backend. You might need to look at putting a 301 redirect in place if that page has changed location. 300s indicate a redirect of some sort. Learn the difference between a 302 and a 301. "302 temporary, 301 permanent." Drill it into your brain, chant it during your workout, pull it out at dinner parties to impress your guests. Whatever it takes.
It’s fundamental, and as a web manager, marketer, online business owner, or budding SEO... you should know the difference. If you don’t address these errors at your earliest convenience, especially on high-traffic pages, you will be disappointing me, Bonnie, and your potential customers. So now that you’ve got the scoop, next you can dig a bit deeper with a header checker tool to locate any canonicalization errors or redirect loops. These might not looks so bad on the browser, but can be bad news for bots.