YouTube Ads: Is it worth advertising on YouTube?

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Digital Marketing , Posts about Ads , Posts about Digital Marketing
For a marketing campaign to be assertive, it is essential that the adopted strategy is well articulated, through in-depth market research and the choice of the best tools and technologies so that business objectives are achieved.

There are several platforms available, all with their advantages and disadvantages for each type of segment, which is why, when defining the best platform for your business, it is important to choose an experienced digital marketing company that is up-to-date on the market, which can help you at this important moment.

One of the most widely used lawyer database today is YouTube, a world-renowned video sharing network. On the market since 2005, the site is one of the most accurate ways of disseminating information, brands and services, and has been a source of serious and profitable work for many people for some years now.


What are the advantages of advertising on YouTube?
Having your image or brand recognized is initially a challenge. This is because it is a goal that takes time to be achieved organically, which is why it is essential to be sure of the best direction at this point. The most used and fastest way for your brand to gain visibility is through ads on YouTube , or YouTube Ads.

If you consume content and watch videos on YouTube, you've probably come across an ad before starting the video. Through these ads, you can reach a much larger audience, segmented into niches that are more interesting to you, in addition to creating a memory and recognition of your brand .


Example of an ad in non-skippable format for Dinamicar Pneus, a Fizzing 360º client.

How are ads run on YouTube?
YouTube ads can be inserted within video content and will be displayed as soon as the user views it. In addition to this type of YouTube ad, there are those that stand out on the side of the screen and are targeted to Internet users through a selection of keywords chosen by the advertiser, or based on the user's search history.

Is advertising on YouTube worth it?
If you're still not convinced that investing in YouTube ads is one of the best digital marketing strategies on the market , we've listed the main advantages that will change your mind:

Brand recognition
As mentioned above, brand recognition is the initial strategy to achieve relevance for your brand. From there, other strategies can be applied to achieve involvement, engagement and conversion, if applicable.

Your brand gains reach
YouTube is a digital platform that has 1.3 billion people. With almost 5 million daily views, YouTube is one of the best strategies for your ad to reach millions of people. That is, by advertising on YouTube , more people will be reached and thus you will have a greater chance of finding potential customers. With this data, YouTube is one of the largest search platforms in the world.

Segmentation
Targeting is a way to make your ad appear only to the audience that is relevant to your business, making it more assertive. They can be segmented by:

Keyword : These are words relevant to your ad
Category : Based on user search interest
Demographics : Gender and Age of your audience
Formats for advertising on YouTube
There are several possibilities and ways to advertise on YouTube. Each strategy involves approaching the user in a different way. Check out the formats:

Display ads

Source: YouTube

These are ads that appear prominently to the right of the video and above the list of related videos.