Broadcasting Messages in the WeChat Official Accounts Platform

[tmonower111]

Figuring out how to send a broadcast message on the WeChat Official Accounts Platform took too long to figure out. ? We have gotten accustomed to our own platform and others like ours. We spent too long looking for the broadcast screen in the left navigation bar and actually went through every link looking for it. Then we gave up and went to lunch. When we got back we realized it is was on the home screen all along.

Once you click on New Group Message a broadcast generator of epic proportions will appear. You can target users based on tag, gender or broadcast area. Opening the broadcast area drop down will give you a selection of countries. But there is no way to select several countries, you can just chose to broadcast to one at a time or all countries.

There are three ways to select/create content for your broadcast. The first is choosing from existing posts. This makes sense on WeChat Business because of the broadcast limitations, you belize mobile phone numbers database won’t be able to broadcast a lot, but you can broadcast up to 6 articles at a time. This option will allow you to go ahead and rebroadcast posts you’ve created previously or create 6 posts and broadcast them all at once.

The third option allows you to share others posts. By clicking the share button your will receive a prompt that allows you to enter the link of other posts inside the WeChat ecosystem and broadcast them to your followers. This is a great option for influencers.

The second option is the one we think you’ll use most often. By clicking it you’ll be taken to an HTML editor. This may be rather jarring as other messaging apps really only allow text and images in their broadcasts but things work differently in WeChat Business. Don’t be scared because this is just a way of writing a blog post in WeChat. Using it is actually rather easy as we were able to copy and paste directly from our own blog into this window. Then we updated the feature image, fixed some small text formatting issues which were related to bullet points and we were ready to go.

This post builder even has a nice preview feature where you can actually broadcast a preview of the post to your own WeChat Business account to make sure it looks good on mobile.