How to generate a contact form on Facebook

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We have long been convinced that Facebook is one of the best places on the internet to run a well-targeted campaign. With the information we can capture from the most widely used social network in the world, it is possible to run a wide variety of campaigns. From Stories Ads , in which specific Stories appear among the posts of those the user follows, to store visit campaigns, with which it is possible to do a kind of “ offline remarketing ” and appear to those who have visited your establishment.

However, what many people don't know is that overseas chinese in australia data also allows us to run ads to collect information from our potential customers – and voluntarily, which theoretically increases the chances of conversion, since the leads provided will be from people who have shown interest in your business. These are the contact forms on Facebook , with lead generation campaigns .

What is a Facebook Lead Generation Campaign? | How to Generate a Contact Form on Facebook?

What is a Facebook Lead Generation Campaign ?
In short, a lead generation campaign on Facebook is a customer attraction strategy that aims to convert and retain customers in the future.

Since 2015, Facebook has allowed you to create ads that encourage users to sign up to receive offers, newsletters, and whatever else you can think of for your business. This registration form is lead generation , and this campaign is one of the Inbound Marketing techniques , which is precisely a set of strategies for attracting and subsequently converting customers.

We can personally explain in more detail what a campaign like this is. And we can even create one for your company. Want to understand better? Come have a coffee with us.

How to generate a form on Facebook?

How to generate a form on Facebook?
To create a lead generation campaign , you will need to have a fan page and an ad manager for your business. Once you have all of this in place, you should:

1. Click on “acquire registrations for your business”;
2. Accept Facebook's Privacy Policy;
3. Select the placement of your ads (where they will appear);
4. Select the target audience and campaign budget;
5. Select the format and insert the campaign text, title and creative;
From now on, we will create the form itself.

6. Click on “create form” and “choose a new form”;
7. Name the form, select the language and, if desired, any of the advanced options.
8. Choose the data you want to collect from users. You can also add 3 more questions to the form, which can be ready-made or customized.
9. Add a link to your company's Privacy Policy. This is important because without it – or if it doesn't meet Facebook's standards – your ad won't run.
10. Click on “Create a form” and “Place order” from the ad.
That's it. Now, just wait for Facebook to evaluate your campaign set and, if everything is ok, your ad will be shown to people within your target audience.

What to do with contacts captured by Facebook? | How to generate a contact form on Facebook?

What to do with contacts captured by Facebook?
Having a good strategy for what to do with the leads you capture is essential for the campaign to be effective and should be thought out even before the campaign is created. This way, you can insert questions that are interesting and useful, which allow for even greater segmentation of the audience that filled out the form – and that was already part of a niche, defined when the target audience for the campaign was chosen.

In a car campaign, for example, you can separate those interested in new or used cars, depending on their response. And from there, advertise by phone, newsletters and even on Facebook itself.