It may also mean recipients use email more frequently and interact with the content they receive. Timing, especially artificial intelligence and automation – to deliver more relevant content to subscribers. Take the time to survey your audience, analyze the content they interact with by reviewing analytics reports, and use these insights to create more engaging and meaningful emails.
Read more: Email Marketing KPIs bc data mexico user list and Metrics Explained How to Improve Email Open Rates How to Improve Email Click-through Rates Automation is the Way to Go We see time and time again that automated emails outperform regular newsletters in terms of open rates and click-through rates, and click-to-open rates. The only area where they fall short is unsubscribe rates, which is to be expected when more and more people are checking your emails. While the difference in average engagement rates isn’t as stark as it once was, automation is still the way to go.
However, that doesn’t mean you should only send automated emails. A healthy email plan includes all types of marketing campaigns: campaigns that are sent to all subscribers at once and campaigns that are triggered by various activities throughout the subscriber’s journey. To help you better understand the impact of automated emails, here are the results for some key marketing campaign types: Message type Average open rate Average click-through rate Welcome emails Triggered emails Autoresponders RSS Webinars Invite Webinar Reminder – sent at start time Webinar Reminder – sent a few minutes before the webinar Webinar Reminder – sent a few minutes before the webinar Webinar Webinar Reminder – Sent One Hour Before Webinar Webinar Reminder – Sent The Day Before Webinar Effectiveness of Different Types of Automated Emails Please note that high engagement and conversion rates are not the result of implementing email The only benefit email automation can bring.