Why set up an SPF Email as a company?

[Ehsanuls55]

People who work in sales and marketing use multiple channels to get their work done.

Most of the time, they send messages through social media, spread some advertisements, make cold calls and send emails.

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In fact, emails have become the most popular way to make sales and get leads, as there are many types of emails that can be sent:

Promotional emails : to present a product or a discount
Affiliate Emails – Customer Onboarding, Newsletters
Transactional emails : notifications, payment confirmations
Sales Emails : Follow-ups, Cold Emails, Closing Emails
A B2B lead may require 20-30 emails before becoming a customer.

As people send more and more email and attacks have grown, email providers have become increasingly vp purchasing officer email lists picky about email deliverability (beware of hard bounce or soft bounce ).

And this is a threat to your sales performance .

So, setting up an SPF record will help you in three ways:

It impacts the security of your email domain;
Impacts the delivery rate of your emails from your email domain;
Improve your domain reputation.
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Impact on security
Email SPF was created as a security measure to combat phishing attacks.

With your personalized email with your own domain with SPF, you will be protected against these types of attacks, which is quite important since your customers need to trust and rely on your brand.

Impact on deliverability
Indeed, the SPF Email is taken into account by email servers when trying to reach someone.

If you have set it up, it is a good point in your favor. Your emails will get better email deliverability.

If you haven't, you risk damaging your deliverability – important to avoid soft bounce – while it will literally take 5 minutes to do so.


Impact on reputation
By having an SPF email policy, your domain acquires a much higher email reputation.

This dramatically reduces the risk of spam in outgoing emails, improving their status within firewalls and cybersecurity databases .

Now that you understand the benefits of email SPF for your sales strategy, you may want to set it up. Here's how: